Derrick Lin


Design: PCKD
Location: India
Project Type: Concept
Packaging Contents: Cat food
Packaging Substrate / Materials: Pouch

We all know that cats are the coolest, so why shouldn’t their food packaging be too?

We wanted to experiment around a conceptual Cat-Food Brand, that was cool, sassy & relatable with the millennial cat owners. The meat packed would be an all natural, hand-packed organic meat, obtained from animals that are non captive and grass-fed. To do justice to the claim of being an all natural & organic brand, we created the branding to visually symbolise the nature of the animals, that they were all young, wild & free. Credits to Mr. Snoop Dogg.

The animals are dressed up in cool attire and accessories to portray how wild and free they are. The packaging also has a percentage breakup of the food ingredients, signifying that the food is made up of only healthy ingredients.

What’s Unique?
The concept! It is a fun & relatable branding that is able to express the fact the the food is all natural and organic through graphic design.