YOZH Vegetable chips

Derrick Lin


Design: Danil Zabelin
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Vegetable chips
Packaging Substrate / Materials: Paper + biodegradable plastic
Printing Process: Flexography

YOZH are natural vegetable chips. Healthy snacks for every day are aimed at a segment of a young audience, with a friendly character on the package winking from the shelf. Translated, the word Hedgehog means hedgehog, which is the main communication element of the package. The funny animal carries natural vegetables on its needles to share. The packaging is made in the form of a tube, which is convenient to hold in your hands or put on the table. The lid of the package seals the tube hermetically, which allows you to close the chips and put them in the bag.

What’s Unique?
The packaging is made unique by an unusual shape and character, atypical for the Russian market.