Derrick Lin


Design: Kritika Jindal, Kshiti Vora
Location: India
Project Type: Student Project
School: MIT Institute of Design, MIT ADT University
Tutor: Prof. Rajendra Thakre
Packaging Contents: Flavoured Chocolates
Packaging Substrate / Materials: Boxboard and Paper
Printing Process: Digital Printing

To create packaging for a fictitious chocolate brand. The brand will represent the unusual ingredients that will create some spectacular flavours in the chocolate market. Packaging will have more breathing space, as well as organic shapes to fill in the gaps and spread the message out. Furthermore, the typography will be understated. Typography will stand out even more if 3D effects are added to it. Finally, all of the spices will be illustrated with line art. Furthermore, the primary goal is to make the packaging appear more lively and interactive. To draw customers’ attention and do full justice to the brand, the brand name is written in bold 3D typography.

Also, our goal was not only to design packaging but also to solve user problems

  1. It’s difficult to find the expiry date because there’s a lot of information written on the back.
  2. MRP is written in such a light font that it is difficult for everyone to read.

Traditionally, chocolate doesn’t feature highly in food in India or any of Subcontinental Asia. Most desserts are made from milk, butter, rice or fruit. However, adding Indian ingredients to the chocolate market can make a big difference in the chocolate world. From bitter to fruity, woody to sweet, chocolate has a huge range of tasting notes which is why infusing it with exotic, unconventional ingredients can produce some magnificent flavours.

The packaging has more organic shapes, which piques the customer’s interest in what’s inside the box. Also talking about the user problems, they have been solved, as the required information is written in a very simple and interactive way that it becomes very easy for any user to read it.