Hypothetical Kinder Kids’ Art supplies Subsidiary

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Design: Vaidehi Tunge
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Crayons, Pencil colours, paints
Packaging Substrate / Materials: Paper, aluminum, plastic
Printing Process: Digital printing, Lithography/ offset printing

“Kinder® hobbies” is a hypothetical kids art supplies subsidiary of kinder® which is a chocolate brand produced by Italian multinational confectionery company Ferrero manufacturing a wide range of crayons, paints, pencil colors, etc. The identity revolves around minimal packaging and 4 different colours which can attract kids. The typeface used for the logotype is – Shake it off Chunky by Kimberly Geswein.

Made with kids’ joy in mind. A child’s life is truly full of activities & tasks, which is why they deserve a little pleasure every now and then. Kinder products are made with kids’ joy in mind, to give them a small amount of goodness so mums and dads can also feel happy.

What’s Unique?
Minimal design for an art product with minimum text and more prominent colors. Unique design with freehand crayon strokes.