Agency: ARMBRAND
Creative director: Arman Auzhanov
Location: Belarus / Russia
Project Type: Produced
Client: PREVELON RUS LLC
Product Launch Location: Russia
Packaging Contents: Cognac
Packaging Substrate / Materials: Glass Bottle, Paper

We have designed a bottle form clearly reflecting the image of Kremlin Tower.

This unique solution makes effect of glass facets sparkling in the light, marking the product out among competitors on the shelf.

The “cognac” color scheme creates a contrasting bright spot, prominent from afar. Because of individual lettering of the logo, TM became clearer and better readable. For the label we have used the style of Russian Federation state symbols to raise status. The official form markup with a signature and seal and the individual number on each bottle add credibility.

As a result, we’ve got the image of a high-quality Russian domestic alcohol.