Design: TakeThree Studio
Project Type: Produced
Client: Luanna Foods
Product Launch Location: Ecuador
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper
Luanna Foods is an all-natural vegan ice cream brand based in Quito, Ecuador. This small business is run by Sylvia Oña, a hardworking mother who makes all of her ice cream by hand in her home, with the help of her 2 kids and husband.
The delicious ice cream is not only homemade but also 100% vegan. The ingredients include fresh fruits and vegetables combined with either water or coconut milk.
- Berry Loco – Blackberry, Blueberries, Pumpkin and Coconut Milk
- Buena Fresca: Lemon, orange, cucumber, mint, spinach and water
- Enamora: Blackberry, Strawberry, Beet and water
- Passion: Passion Fruit, Mango, Pumpkin and water
- Green Love: Avocado, Kiwy, Lemon and water
We were tasked with coming up with the brand name, developing the branding and designing the packaging for her 5 delicious flavored ice creams. The goal was to create something that felt organic, fun, happy, inviting, homemade and honest. We were really inspired by the meaning of the word Luanna as well as the organic form and fun swirls of a single scoop of ice cream.
Luanna means “grace”, “happiness” and “pleasure” and these words not only inspired the naming of the brand but also represent Sylvia’s mission for the business.
“I love desserts, I love preparing them, I love my children, and their health and nutrition are my priority, so since I have more time at home with them, I have looked for healthier options for them, that’s why I started this.” – Sylvia Oña, Founder & Mother of Luanna Foods
There’s a saying in spanish, “Barriga llena, corazón contento” which translates to be “full tummy, happy heart” and this sums up the essence of Luanna Foods.