Masstige Pure Balance cosmetics concept

Design: Moloko Creative Design Agency
Location: Belarus
Project Type: Concept
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

When we created the packaging for the Masstige Pure Balance line, we used photos of the product itself as the basis for the kraft concept – the texture of the cosmetics inside each jar.

We experimented with material, created chaotic patterns and photographed with different light, angles and modes. Presenting a photographic texture of each product has become one of the best solutions for visually reflecting the product inside each package.

The textured photos on the packaging themselves attract customers’ eyes to the product, so we balanced the other part of the packaging with a minimalist and modern design of the text.

In addition, this concept works great when expanding a line of products, allowing new products to be incorporated seamlessly, reflecting the unique visual image of each of them. Thanks to this craft solution, we were able to create an outstanding and authentic brand.