Mixed Fruit Beverage



Design: Mohsen Zeinali
Location: Iran
Project Type: Concept
Packaging Contents: Beverage
Packaging Substrate / Materials: Plastic, paper, glass
Printing Process: Digital printing

Drinks have been a big part of socializing for centuries. A mixed drink or mixed drink is a drink in which two or more ingredients are mixed together. The main part of this drink is fruit, which is composed of tropical fruits. Water is the most important ingredient in all beverages and the main ingredient in most of them. The process of extracting fruit and vegetable juices can take many forms. Injection is the process of extracting flavors from plant materials that allow them to be suspended in water .This process is used in the production of a variety of beverages.

In the design of this package, a structural type has been used that differentiates the customer from other products at first sight. In designing the pattern and pattern of this package, we have tried to prioritize ideas and creativity, because in a market where everyone is competing, the product must attract the attention of its audience in order to sell more creatively.

Using the colors in the fruit and its stirring, considering that the type of drink is mixed, a kind of pattern has been designed and it has been used in the general view of the packaging. Because the audience of the drink can be of different ages, German was used to easily identify the audience of the product type. The gold door and embossed text, used in silver and gold, create a special sense of luxury and confidence, and an image that can show the sense of multi-flavor and the process of mixing.