Derrick Lin


Company: East 9th Brewing
Location: Australia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium Cans
Printing Process: Plate printing

Since 2014, the Sample Brew brand has exemplified quality, taste and design. Originally launched in bottles, the brand slowly evolved its offering into cans, heroing the ‘Sample Pale Ale’ and ‘Sample ¾ IPA’.

The 2021 packaging redesign remains in tune with Sample Brew’s original clean, uncluttered look, with bold, high-contrast typefaces and logos. The new design also presents a functional advantage- the can has ‘two fronts’ (one horizontal logo, one vertical logo)- meaning it’ll be less likely to be facing the wrong way on shelf or in the fridge…

Keep it Sample.
Sample Brew is part of the East 9th Brewing portfolio. East 9th Brewing is one of Australia’s most innovative beverage companies. The company is known for their Doss Blockos, Lick Pier and Sample Brew brands, and are consistently bringing new and interesting concepts to market.

Sample Brew is Fine Beer.
It’s important to note the distinction between Sample and the beer population. We weren’t born in the snuggy world of craft brewing. We’re not your typical pub beer either. We prefer to call ourselves Fine Beer. That’s more our style. We’re a direct result of Melbourne’s deeply rooted ethos of quality and design. We’re a beer born today for beer drinkers of today.