Agency: Baraa Studio
Brand Designer: Baraa Zoroub
Location: Palestine, State of
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Real Estate
Packaging Substrate / Materials: Paper, Cardboard, Cloth
Printing Process: Digital printing
Company Description: SPHERIX is a company that offers a selection of luxury mansions with convenient locations, and it wants to convey a sense of comfort while at the same time being lively.
Job Requirements: They need to create an abstract logo mark that uses the colors purple and gold. The logo mark will be embroidered on uniforms. Take into account the company’s values and preferences, and make sure it will work for the planned use-cases.
Target Audience: couples.
The Solution: I started extracting keywords from business requirements that helped me collect some pictures related to the company’s scope. Then I made a mood palette based on a mental map that I had written before the drawing stage. Finally, I drew some graphics and chose the best, and I executed them on the program.
Logo Concept: To reach a suitable, simple, and distinctive logo and at the same time, it achieves the company’s goal “We offers a selection of luxury mansions with convenient locations, and it wants to convey a sense of comfort, while at the same time being lively.”
We have chosen the right words from the mind map that meet the requirements of the project and the company’s objectives. In the logo design process, we linked four elements to give us the logo appropriate where we combined the jewel element with the palace roof element in the form of a cone and repeated the final shape four times at an angle of 90 degrees to have a negative space in the form of a star and a rose.