Toutoucans

Design: Rachel Whitt
Location: United States
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Toutoucans Coffee Co. is a concept coffee brand offering coffee from tropical locations, with an emphasis on quality, ethical sources, and local appeal.

I created a brand identity and a package design concept that can extend across several varieties. The branding aims to mix the traditional and recognizable with colorful, modern elements. The color palette and illustrations are inspired by the flora and fauna of South America. Toutoucans’ illustration style is bold and graphic, with just enough texture and atmosphere to add a sense of depth. It feels handmade, quality, and energetic.

What’s Unique?
This concept brand is a local roaster based in Savannah, GA. Most coffee brands in this area have a simpler, more serious aesthetic. Toutoucans would stand out with its vibrant colors and whimsical illustrations, transporting its customers to tropical paradise.