Two Good To Be True – Brew Whale Craft Beer

Derrick Lin


Design: Plane Crazy
Location: India
Project Type: Produced
Client: Brew Whale
Product Launch Location: India
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass

Brew Whale is a Craft Brewery, currently serving beers in Mumbai and Pune. The Mumbai-based boutique craft brewery, Brew Whale, has multiple beers on tap and their experimental brews will blow you away!

For the occasion of Brew Whale’s second anniversary, they launched a special brew to celebrate this milestone: The Second Anniversary Limited Edition Brew – Two Good To Be True.

We created this packaging label to celebrate their anniversary, while keeping their recurring aquatic theme in mind. To set this label apart from their other packaging labels, we used a bold yet minimal approach to their design by incorporating two contrasting colours and illustrations depicting a celebration of Brew Whale Beer.

What’s Unique?
‘Two Good To Be True’ made waves, the label held true to their aquatic theme, we illustrated their milestone events over the years in an impactful, minimal style.