Derrick Lin


Designer: Hajra Tariq
Copywriter: Nneoma Chukwueke
Location: Germany
Project Type: Student Project
School: Miami Ad School
Packaging Contents: Flashcards
Packaging Substrate / Materials: Paper
Printing Process: Digital

The abc’s of blm is a project that uses phonics to create positive associations with people of color. by replacing words like “apple” with “afro”, our goal is to help teach children about the beauty and importance of diversity from an early age.

These flashcards are with minimal yet simple illustrations with descriptions of the words to change the way the ABC is taught. This is to shed light on #blacklivesmatter and help create a positive opinion on people of colour from a young age.