Asian Paints Causeway

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Agency: Different Division & Wasabe
Design Director: Gene Wang, Different Division
Designer: Nick Tan, Different Division
Creative Director: Darren Watson, Wasabe
Location: Singapore
Project Type: Produced
Client: Asian Paints
Product Launch Location: Sri Lanka
Packaging Contents: Paint
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Asian Paints (AP) is India’s largest manufacturer of paints, wallpaper and decor solutions. As part of their business plan to enhance the group’s presence in the Sri Lanka market, they have acquired Causeway Paints to form Asian Paints Causeway.

In the process of integrating the two businesses, Wasabe and DiffDiv were commissioned to create a unified brand identity that balances both AP’s global strengths with Causeway’s local appeal, demonstrating an integrated design system across a range of core brand applications such as product packaging.

What’s Unique?
We introduced a modern and localised packaging design that blends the artistic influences in Sri Lanka temples with inspirations from the rich culture and landscapes, shaping each product brand’s unique identity while remaining unified as one master brand.