Jupí – Hugo Syrup

Derrick Lin


Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: Kofola ČeskoSlovensko a.s.
Product Launch Location: Global
Packaging Contents: Syrup, beverage
Packaging Substrate / Materials: Plastic bottle
Printing Process: Offset, Flexographic

The cover of our summer cocktail syrup, Hugo, has been created by Daniel, our illustrator. The task for him was to create a follow up packaging design for an already existing range of summer syrups. Packaging works the way it always has: in a fresh way. This is exactly what someone needs in the hot summer months- a drink flavored with a sweet elderberry syrup, ideally with some ice cubes.

What’s Unique?
A complex composition leaves nothing to chance. All elements are placed so that the information communication is maximized. We pay a lot of attention to the careful placement of each ingredient.