Agency: Pölar
Graphic designer / Art director / Illustrator: Savoyen Thibault
Location: France
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Printing Adhesive Paper Label

Maank Beer is the story of three Dutch brothers who are passionate about beer and brewing methods, and who had the idea of creating their own drinks. Born in the Netherlands, this beer is declined in three different types: the IPA, the blonde and the amber. The packaging of these beers features illustrations of three famous Dutch villages, namely : Kinderdjik, Marken and Groningen.

For this great project, we created Maank’s entire graphic charter, including the visual identity, right down to the packaging. The brief was simple, a clean logo, illustrated labels. For the illustrations, we based ourselves on iconic places in the Netherlands, giving a minimalist / clean look to the drawings. The logo is a typography created from scratch for this project, which makes this identity unique.

What’s Unique?
The whole label was created from scratch. The typography was created and thought in adequacy with the sobriety of the project, the illustrations are handmade and represent each of the cities of Holland.