Design: Circus Design Studio
Photographer: Mike Chatzigiannis
Project Type: Produced
Client: Ola Meli Gyri
Product Launch Location: Greece
Packaging Contents: Honey
Packaging Substrate / Materials: Glass Jar
Undertaking the total rebranding of beekeeping, from the logo to the product labels, we chose to focus on the key factor of the production process, the bee itself. So we chose to place the initials of the name in such a way as to mimic the anatomy of the bee. The rest of the corporate identity was based on thin lines and graphic elements that in combination with the word ¨Made with love and bees “communicate the sensitivity and the passion that the managers of the company have for their object. of propolis, we chose the fast transmission of information regarding the variety of honey, the place of collection and the taste characteristics. The labels were extended to the lid of the jars, with the safety tape.In addition we characterized each variety with a specific color code , thus creating a single product identity.