Pétrolette

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Global

Design: Gabriel Despagne
Location: France
Project Type: Produced
Client: Brasseurs Unis
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing

Pétrolette is vernacular french scoff to describe a small motorcycle or moped that is much noisier than efficient, and it goes a little something like this : “To all the thirsty, sunday gardeners, barbecue enthusiasts. To all the dehydrated, ping-pong, Jokari or beach volleyball players. All the loafers addicted to café’s terraces, fan of that one last beer. Here is Pétrolette, a sparkling blonde that will seduce you and quench your thirst for taste.”

What’s Unique?
We use random digital printing technology so that each bottle is unique, mimicking real life rust evolution to the point where sometimes one can’t even read the brand name.