Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: RAJO, A. S.
Product Launch Location: Global
Packaging Contents: lacto, cottage cheese
Packaging Substrate / Materials: plastic cup, alluminium
Printing Process: Offset, Flexographic
The brief from the client was to completely redesign packaging for the Cottage Cheese product line. The brand Rajo is leader in both diary production and also number one in sales of its famous Cottage Cheese nationwide in Slovakia. The product sales were continuously rising in past six years even though it had the same old packaging design. The client insisted on reinventing the idea of its packaging while limiting us to only minimal and necessary rules of Rajo corporate branding.
The biggest decision was to avoid display of the product itself on its packaging, avoiding the cliché in showing boring food styling on dairy products. The result was distinctive, original and playful packaging design which both client and consumers found attractive.