Derrick Lin


Design: Dóra Annus
Location: Hungary
Project Type: Student Project
School: Corvin Art School
Tutor: Judit Tóth, Eszter Szőcs
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing

Rédei pasta is a high-quality, healthy, organic, chemical-free product that shows great variety. Pastas are made from different kind of flour: spelt, whole grain spelt, durum wheat, whole grain durum wheat, whole grain rye and oatmeal. In addition to the basic types, there are also special flavors in the assortment, e.g. spinach, algae, ramson. The range of different pasta forms also show a great variety: spaghetti, tagliatelle, vermicelli, fussili, conchiglie, macaroni, penne etc. are available.

The packaging design helps orientation between the great variety of different pastas, detailed above. On the one hand, different color codes indicate the type of flour, which the product is made of. On the top and sides of the packaging, pasta illustrations facilitate orientation between the different pasta shapes.

In addition to easy identification and recognition of the products, practical storage, simple closing and opening are also important aspects. The package can be opened and resealed with a simple movement. After opening, it is unnecessary to pour the pasta into another container, because the package stands on the shelf by it´s own, without tilting − making a neat and tidy storage possible.

There are four separate containers inside the pasta package, each serving a portion, which simplifies dosing. The inner containers are closed practically, so if someone wants to cook only half a portion, or a portion for a child, the inner container can be resealed easily aswell.