Lab87

Creative Director | Designer | Branding: Louis Annunziata
Designer | Illustrator: Qi Zhu
Industrial Designers: Benjamin Burris, Danfeng Zhang, Don Lee
Photo Retoucher: Caterina Piazza
Copywriter: Miriam Halpern
Location: United States
Project Type: Produced
Client: Ruff ‘n Ruffus
Product Launch Location: United States
Packaging Contents: Pets
Packaging Substrate / Materials: Paper

Hi There, I’m Ruffus!

I’m a 2 year old French Teacup Dog living in New York City. Life started pretty “ruff” for me (Ha ha! See what I did there??) when my brothers and I were put in a shelter shortly after we were born. But since I’ve been adopted, life is looking up for me. I spend my days split between my Brooklyn apartment, the dog park and the office of Ruff ‘n Ruffus. These guys are my family. When I come in, they greet me like a celebrity coming to town: what can I say, I’m just that lovable!

Ruff ‘n Ruffus has a pet friendly atmosphere, and an office with everything a dog want- cozy place to lounge, lots of healthy and delicious treats and a loving family. These guys work hard to create a line of goods that caters to the needs of every pets.

I love that Ruff ‘n Ruffus has everything I need to make me feel cared for. I would love for your pet to feel the same. After all, at Ruff ‘n Ruffus, Pets are Family. Come join ours!