"Terravatar" KFC Naughty by Nature

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Designer: William Pugar
3D designer: Marshall Jesse
Location: Indonesia
Project Type: Student Project
School: Multimedia Nusatara University
Tutor: Mr. Harry Moses
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass, wood, and plastic

The concept of “Terravatar” comes from the mixture of ‘naughty’ and ‘nature’. The ‘Naughty’ side is shown from the inside of terrarium which visualize the feeling of wild and freedom. The various shapes of unique animals and plants visualizes the word freedom and that everything are not based on any rules and as it should be. Is very uncommon for a mountain to be inside a terrarium thus also showing a ‘naughty’ side in the project. While the ‘nature’ side is being shown from the presence of a mountain and forest which shows a wild and free feel. The main focus of this project is the bottle which contains coffee that is being placed in the middle of the mountain. It is placed there to show the exclusivity of the product. Each material used is considered in accordance with the concept naughty by nature with the bottle being made from wood, to give it a natural feel, and glass, to give the packaging a more elegant feel. The secondary packaging, which in this case is the terrarium, is made out of glass for the more elegant feel to differentiate it from the wild and imaginative forest.

What’s Unique?
Exclusive packaging with terrarium and imaginative forest combination. In the middle of terrarium there are mountains inside the terrarium that give the most prominent nature impression. The main point is the special edition coffee which is located in the middle of the mountain as if the treasure is in the mountain.