Design: Crystal Oliver
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Recyclable, Biodegradable & Compostable Soft Plastic Pouch
Printing Process: Digital Printing
Anti-morning people Wendy and Ben from Fitzroy ditched their corporate day jobs to pursue their dream of creating something small batch and sustainable. Wam Bam coffee was born out of their love of good quality coffee, their belief in preserving the quality and freshness of their beans in a premium, fully recyclable bag in a way that made sure they stood out on the shelves. They see what they do as art: creating something from nothing.
Wam Bam brings the quality of the Guetemalan coffee producer’s efforts, the beans are intensely strong and transparently sourced – and with a lot of competition out there, they want to have an impactful brand presence with a minimal carbon footprint (that looks the part too!)
Organic, playful and bright – the illustrative design embodies the hand roasted process whilst the colour is bold and warm like a good morning pick-me-up.
The packaging is unique for its thoughtfully handmade illustration design which is inspired by fun, nostalgic shapes and colours. The use of an abstract rising sun and saturated, warm and cool bold colour is inspired by the warmth of that first sip of coffee. It inspires something positive and uplifting to the world with its feel-good elements.