Visual design: Globemore
Project Type: Produced
Product Launch Location: China
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Gift box, cardboard
Printing Process: Digital printing
The overall visual design of the launching ceremony of Dr. Ai Er and Top Ten Artists
Content: Visual design of the conference/artist’s joint gift box packaging design
“For the past 30 years, Freda has been engaged in a healthy career and a beautiful career. In the future, we will combine this sweet, beautiful career with a healthy career and an artistic career, condensing it into a small and exquisite career. In your cosmetics.”
Compared with the traditional elite art, compared with the art of a few people, the art that wants to educate and influence people, what Freda and Dr. Aier under his company want to convey through their products is actually a kind of popular art. It is hoped that ordinary people are interested in approaching it, contacting it, and liking its art. Completely different from traditional art, Freda wants to combine commerce and art to enter the lives of ordinary consumers. A large-scale collaboration of Dr. Aier brand under Shandong Freda Bioengineering Cable Company and ten contemporary artists-Shi Jinsong, Xiang Yun, Yu Fan, Tan Xun, Yang Beichen, Ma Liang, Chen Yujun, Zhang Zhaoying, Deng Yufeng, Song Hongquan.
As a Dr. Aier serving young people in the Z era, he also needs to add art to the brand, so that the brand has a sense of value that allows young people to “immerse” in it. Dr. Aier X Artists Limited Art Co-branded Series under Freda Beauty The gift box was officially unveiled.
Ten contemporary artists-Shi Jinsong, Xiang Yun, Yu Fan, Tan Xun, Yang Beichen, Ma Liang, Chen Yujun, Zhang Zhaoying, Deng Yufeng, Song Hongquan’s work symbols, and the creation of Gengqianmo illustrations.