Company: Tequila AMAN
Location: United States
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Tequila
Packaging Substrate / Materials: Glass
The bottle is a contemporary take on Mexican heritage, visually aligned with a premium feel and spirit it contains.
Rhomboidal geometric pattern and structures are alluding to traditional Mexican and Aztec historic artifacts, which feature similar geometry, but also evoke sharply pointed leaves of agave plants. Another analogy we were aiming to allude to are lavishly embroidered diamond patterns used in high-end interior and product design.
Aesthetics can be described as minimalist, with no unnecessary complex labelling, yet brimming with detail through the presence of the patterned surface, resulting in overall feeling of purity.
The bottle and its creative direction was concepted and designed by artist and designer Ivan Venkov.
Distinctive designs that embody our modern México. AMAN Tequila shine’s light on México’s contemporary heritage imbuing it with the warmth and vibrancy of our native Mexico