Alev Candle series consists of three different scents – Flame, Spark, and Light. In the Turkish language word, “Alev” means “Flame” which is the main inspiration of this concept. The aim was to create a fierce but friendly brand look while giving each product of the series its own personality. “Flame”, being cozy, welcoming and fun. “Light” is airy, calm, comforting and “Spark” being encouraging, motivating and uplifting. Alev aims to give their users a comfortable time to relax and catch their breath after a long busy day, with the help of the little positive messages inside the candle packages. The colors are combinations of shades of the primary colors, creating a rich and vibrant color palette.