Our brand is for people who lead a happy lifestyle, are interested in new products and trying to diversify their daily diet. That is why we proposed the name Costa Cocosta: it forms a strong emotional connection of the product with the consumer. This name reminds them about a vacation on distant islands where coconuts grow and people feel satisfied and happy.
The basis of the packaging design was a large image of the main character, the coconut itself. It’s an icon and protagonist in the scene of packaging. Bright branding and delicious food styling attracts the attention of the buyer both on the shelf in the supermarket and on the product card in the marketplaces.