Mallia Hair Mist – Beach Day Radio

This project is a rebranding of Mallia, a hair mist brand from Indonesia which is created to fulfill our university assignment. The packaging itself uses a “beach day” theme and is inspired by a retro tape and cassette with colourful stickers to make it more fun and to represent the brand with the variations of the perfumes inside it. We also added the “spin the wheel” game to build interactions with consumers so they can experience something different and unique from the packaging.