Mitti Attar

Designer: Shivani Mate
Location: India
Project Type: Student Project
School: National Institute of design, Ahmedabad
Guide: Tridha Gajjar
Packaging of: Mitti attar also known as Petrichor

A structural packaging concept which elevates the unboxing experience with understated elegance.
As the box is pried open, the movement of the inner bottle is synchronised to reveal the product.
A pleasant surprise achieved with mundane hand movement can add depth and richness to brand experience.