Sew & Sew Blanc De Blancs

David

South Australian winery ‘Sew & Sew’ recently introduced their newly hand-crafted and small-batch, Blanc De Blancs NV. A sparkling wine dominantly made from Chardonnay grapes. Positioned to sit within the brand’s established Sashiko Series, this range of wines performs as their playful, entry-level brand offering to consumers nationwide.

‘Sashiko’ meaning “little stabs” is a traditional Japanese form of decorative reinforcement stitching.  Each wine varietal within this family wears a unique stitch-work pattern on a vibrantly coloured label; visually depicting the wine’s characteristics.

Given that this new product is a sparkling wine, it needed to appear on-brand but still speak authentically to the sparkling wine segment of the market in order to perform sales-wise. Sparkling wine is a celebratory wine by nature, so cues of grace and elegance are a requirement. The brand’s signature stitch-work was executed in the form of a round gemstone cut; to enhance the product’s opulence and freshness, but also acknowledge the shimmering nature of the wine. Additionally, the label was finished on silver metalised stock (‘Silverac’ by UPM Raflatac) with mock gold ink to create a cost-effective foil-look, that will remain resilient and ice-bucket-friendly. Lovingly printed by world-renowned print house CCL Labels.

A fresh balance between youthful and refined, this sparkling wine product is well-positioned at an accessible price bracket but dressed for special occasions and fine dining.