Chai Pani

Chai Pani is a restaurant in Decatur, Georgia and Asheville, North Carolina that sells Indian Street Food. Focusing on the image of the Bengal Tiger to represent India, a new logo was created for Chai Pani. The theme of the food truck wrap is, “Concrete Jungle,” to show the connection between street food and a tiger from the jungle. The illustration depicts a full tiger roaming the streets of a part of Leh, Ladakh, India. Packaging represents the brand with variations of the logo and tiger illustrations. Color usage for the logo is inspired by the colorful clothing that people wear on the streets of India.