SENTINUS Brand Identity
Naming – Logo Design – Brand Identity – Packaging Design

SENTINUS is a new eye-wear brand based in the city of fog, London, United Kingdom. The brand was founded by a group of young people who were influenced by the Minimalist Style. The owner wants its new brand to survive and compete in the crowded eye-wear market in the United Kingdom, especially London.​​​​​​​

CHALLENGE
The eye-wear market in the United Kingdom is currently too saturated, but SENTINUS has a new approach of concept eye-wear inspired by the Minimalist Movement.

SOLUTION
In terms of design, our job is to transfer the look and feel of SENTINUS to visuals that communicate the brand message and attract the eyes of targeted customers who are interested in fashion as a whole.

SENTINUS was the Roman god who gives sentience (thought and senses) to the unborn child. The message behind the naming is that the brand gives its customers a sense of caring and safety in a fashionable way.

We chose the color orange for its description as an energetic color. It may call to mind feelings of enthusiasm and excitement. Because orange is a high-energy color. As well Orange lenses are known to effectively block much of the troublesome blue light, thereby enhancing contrast and depth perception.

The message behind it is that SENTINUS provides its customers safeness in a stylish minimal look.

The gradient from saturated orange to white expresses the solid vision and protection that SENTINUS provides, we made sure that this gradient can be applied in various products and stationery that the brand provides.

 

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