Slow food

Positioning and packaging for the new menu at KLO

KLO recently launched a special menu. We’ve been dealing with dishes that have a rather unusual combination of ingredients. Just like hot dogs with beets and buckwheat popcorn. You can’t eat it in a hurry like other fast food. But that’s where we found the key advantage.

That’s how slow food, the first fast food to slow people down, came into being.

The strategy is based on the problem of Kyiv people. They are always in a hurry. They forget to take care of themselves and forget to get high from the food. We tried to change that, so we also put questions on the envelopes. We drew out not only the pleasure, but also the names and the design.

The idea of packaging was proposed by Michurin creative agency