Very is a line of Hard Seltzers, elaborated by Very Sustainable, a brand that promotes a more sustainable lifestyle for a more sustainable world.
The packaging for this brand was inspired by the flavour of each drink, and the moment of consumption, mostly during summer. The result is a fresh and youthful design. The typographic composition and color palette reinforces this concept. They used simple but shocking resources.
The can not only reflect the characteristic aspects of this drink but also emphasize the concept of sustainability that the brand transmits.