OCIO

Berlin, Germany

OCIO Studio has worked on a new brand and designed packaging for the Womanizers’ most luxurious creation yet – truly the Prada of sex toys, the ultimate toy for women who are looking for more than just another device to play with.

The circle, a key graphic element, has a metaphoric connotation for both technology and emotion. It represents the power of women, a symbol for a goddess, and the sun. Moreover, it can represent infinity, being complete, and feeling whole.

With a clean look that is sophisticated and feminine, a colour scheme of balanced and bold tones in combination with gold brings a bit of luxury to the overall look without it being indelicate. “Define Your Luxury” is the key message of the product.

This product is perfect for women who love self-care and wants to enhance their freedom for intimate pleasure. The project is unique for its exclusive and refined look, without it being ostentatious.