Bowery Farming

Bowery Farming uses cutting-edge vertical farming techniques to grow produce right outside of cities, so their greens and herbs are always local and always fresh. But no one quite understood that. Their new packaging, designed by Nessen Co and created initially for Walmart stores and then rolled out nationally, strengthens the clarity of their messaging and works harder for the brand on shelf. While the packaging is now more colorful, further differentiating individual products, it also does away with an overly complex system of variable greens and patterns. With a single brand green, a single pattern, and their icon and logotype finally connected, the brand’s shelf presence is more pronounced and they can start building valuable equity into a core set of brand elements.