Ghazal

Ghazal is is a high fashion brand based in Egypt, the brand focuses on women’s high fashion and ready-to-wear clothes, luxury goods, and accessories. It is all about great quality, minimalism, elegance, and femininity. today you don’t need to spend most of your time facing your closet and asking yourself what to bring with you on the walk. Because you always have simple, adaptable for any style from Ghazal.

The concept

We wanted to show the elegance of the products through the design. so the typographic logo was shaped in the classic style of Arabic Script (Riq’a- رقعة) creating the first letter to look like a moon and two stars.

Visual identity

My aim was to capture the brand’s essence in a simple, elegant yet instantly recognizable way, the colors we chose were a gentle color palette and a usage of pastel images, that make the whole look of Ghazal show the elegance of the products through the design.