Nowadays there are millions of people suffering from some kind of food intolerance. The aim of this Hungarian based company is to create and produce products and receipts to help those having food intolerance while also being easy to use for beginners in the kitchen or busy people. The owner of the brand believes, that the cleanest food is what we cook at home, and it starts with the ingredients we use. Therefore she created these products which need to meet the highest quality standards, thus have no hidden ingredients, additives, artificial flavour enhancers or other contamination.
There are two main product groups: Szafi Reform which focuses on a healthy balanced lifestyle providing low carb products and Szafi Free which is created especially for those having food intolerance. The common feature of the products is that none of them contains gluten, dairy or soy.
Why cannot a package of a flour be cheerful and trendy?
The revamp of the SZAFI flour mixture brand aims to create a new, modern, and eco-friendly brand that combines professional manufacturing technologies with fresh and youthful packaging characterised by unconventional design, and thereby create top-shelf products that are manufactured in an ethical and environmentally friendly way. This philosophy needs to be reflected in the new brand identity to help the brand establish itself not only on the Hungarian market but also internationally.
In addition to the play with forms and shapes, the new design features a fun and colourful pattern, reminiscent of the logo, as decoration. What is the end result? An exciting product line which gives you some food for thought!