Coffees of Hatharminc are a real new-wave, modern city coffees that can be the perfect start of an busy day. This is where the concept of street images and various urban elements came from, which is in perfect harmony with the kindness, cheerfulness and approachability that the brand wants to suggest.

These aspects also came to the fore during the creation of the packaging, with the additional purpose of making the packaging visually significantly different from the other packaging of the products already present on the market, even breaking with the traditional visuals.

Considering the intention to differ from competitors, box-type packaging was selected. The roof-shaped box provides an excellent opportunity to present the urban concept which runs through the entire brand. The playful graphic elements wrapped around on the box contributing the full presentation of the content.