Gustavo Dias

Florianópolis, SC, Brasil

Packaging Design / Brand Design / Visual Identity for Marujo Seafoods, Brazilian food industry.

An icon of Portuguese gastronomy, this codfish cake follows a century-old recipe from the Navalho family, Portuguese settled in Brazil since 1960.

And to bring the best of your story to the consumer’s table, we opted for a cleaner visual language, mixing product photography with sketch-style illustrations.

Our goal was to create an atmosphere where we could, through maritime, nautical and naval elements, retrace the traditions of the Norwegians in cod fishing and the Portuguese in the art of gastronomy.