Genial Brewing

In this project, 3 beer labels were developed, the objective was to create a product based on a story telling that would lead us to the development of both the images and the flavors as well as the styles of each beer. Variants in terms of the presentation of the beer were sought and the conclusion was reached that both for the preservation of the beer itself and the graphic area that was more exploitable, the ideal was a 12 oz lean (slim) can, so the graphic was proposed for shrink sleeve, because it is craft beer and the production volumes are not high to justify direct printing on a can.

In the graphic of each sleeve we find as a focal point the character of each label that is related to the other two beers, the logo of each style, in another section we find words of the Beer sommelier, educational information about the beer (temperature, correct glass to drink the beer, pairing, IBU’s) Legal, and in a third section we find what we believe is a fundamental part to develop a beer that speaks of a story and is the sorry telling of each one that when putting the three labels together we see how one intertwines with the other and takes on meaning.