Challenge:
The Egyptian community is one that favors food before anything else. Still, with many trying to find healthier substitutes for the day-to-day consumer, this product will befit and meet the needs of many, with a passion for trendy and unique products that the brand is offering. Creating a brand identity that suits the target segmentation; Ages from 12-35 years.

Solution:
Creating a mascot for the brand logo personalizes the brand, making it more appealing. Having such a character makes it more popular among our target segmentation, which helps in creating a loyal line of consumers. It is a potato-inspired character, which demonstrates the deliciousness of what the brand offers.

The Brand hit the target successfully and interacted with the assigned audience.