A self-initiated project for a fictional whisky brand.
The mythical Jackalope is an elusive creature. It’s considered to be very dangerous yet its milk is considered to have medicinal powers. Catching one of these rare animals isn’t an easy affair although enticing it with its beverage of choice, whisky should give you an advantage.
This oddly specific story makes the Jackalope a perfect whisky brand. So I designed this fictional brand as a personal project based on this folkloristic beast.