Cremà

Agency: Curve Creative Studio
Location: Torino, Italy
Product: Cremà
Client: Alberto Marchetti
Packaging Contents: Sweets
Packaging Substrate / Materials: Recycled cardboard, Paper
Photos: Fabio Rovere

Everybody knows Nutella, the spreadable cream with hazelnuts, but the completely Italian alternative is “Cremà” by Alberto Marchetti. Curve Creative Studio designed packaging in line with the identity of Alberto Marchetti, using vintage elements and colors, and focusing on the Italian tradition of pastry making that lead to che recipe of “Cremà“.