With bold illustrations and a high contrast colour scheme, this design gives off a playful personality that is eye-catching and stands out against its competitors.
The concept of this brand was for a fun, vibrant design that appealed to a younger “Gen Z” audience, and was inspired by the style of modern-day animation art.
Client: Coles Group Limited | Product Launch: September 2021
Senior Graphic Designer | Vicky Kan
Artwork Manager| Jeffrey Louey
Senior Product Developer| Georgia Somers-Jones
Product Developer| Shelby Trebse
Product Technologist| Jasmine McCallum
Category Manager| Katie Storey
Category Marketing Manager| Paris Beshara-Bryant
Marketing Manager| Zoe Garkinis