Native Land – Food for guinea pigs


Native Land is a weekly portioned rodent food. This is the right, complete nutrition, close to nature.

The habitat of a rodent was chosen as a visual metaphor for the main packaging. This graphic style of packaging directly refers to the natural habitat of the rodent and emphasizes the naturalness of the ingredients.

The food is based on 9 main components of the diet. This is reflected in the composite packaging landscape. Each sachet inside the pack has its own unique design and illustrates which food ingredients are in a particular sachet.

The relevance of this concept lies in the fact that at the moment there are no balanced portioned feeds on the rodent feed market. Pet owners always need to buy several 400g packs of a variety of food that is inconvenient to store. If the food disappears, then the rodents will not eat it.