Quinta do Cardo

In 2014, Quinta do Cardo was certified to start producing exclusively organic wines.

Our team was asked to develop their new identity, including a slogan that defines the brand’s new positioning: “High altitude vineyards, 750 cm.”

In the wine industry, production is relatively homogeneous, making it difficult to achieve differentiation. Clear positioning has become very important for the brand, particularly within the world of organic wines.

By positioning the brand as the tallest organic vineyard in Portugal, we were able to create a Unique Selling Proposition. Due to the high altitude, the thermal amplitudes are a constant (hot days and cold nights). This factor gives rise to fresh, mineral wines with great potential for evolution.

To build the visual identity of Quinta do Cardo, we designed a thistle flower. This flower is a typical species of the region and gives the name to the brand. After all, nothing is better than an obvious and memorable symbol to represent a great brand.

Around the thistle, a bird and an insect bring the label to life and help build the narrative. Given that biodiversity plays a vital role in organic farming, the message of harmony and sustainability is conveyed through this image.

Work: Naming / Conceito / Packaging