The RC is a line of cold-pressed coffees famously known as a cold brew. A producer in Minas Gerais saw this trend as an opportunity to value Brazilian coffee both in the national and international markets.The main challenge of the project was to place such a traditional product as a premium drink. Besides, it was important to exchange the consumer habit of drinking hot coffee for cold coffee, the right way of consuming the product.The brand represents the Brazilian tradition of exporting great coffee. The visual identity’s bright colors reinforce the modernity of the product. Finally, the packaging is minimalistic and full of meaning.