TAKING LIFE EASY
When we think of Alentejo, we think of heat, tranquillity and vast plains. This is how the region is usually represented, through a peaceful and contemplative attitude. However, Herdade do Peso, a brand with so much life and colour, required originality.
For its new range of wines, we built a disruptive image, a tribute to Alentejo’s more genuine side, which we wanted to dissociate from the convention. Using vibrant and attractive colours, we gave new light to this Sossego, making it a strong and unforgettable symbol for the consumer. A seemingly contradictory image that begins by troubling us, but then captivates us like no other. A youthful and modern project that reveals what lies behind the Alentejo tranquillity and earns a prominent position on any shelf.
Work: Concept / Naming / Packaging