Tail It Easy is a line of pet food with a premium diet containing fresh meat and packaged treats that are healthy for your pet. The entire process of the branding and packaging experience was done keeping in mind humans and their unspoken connection with their pets. Hence with Tail It easy, Bruno, the dog, and Alfie, the cat talk to the pet owners. The ecosystem was created where dogs and cats speak, but mostly in puns! Tail it Easy itself is a pun on the words “take it easy”, an easy solution to your pet’s needs.